How To Do Keyword Research For Your Massage Business Website
Mar 19, 2019
In this article, I'm going to explain how to do keyword research for your massage business website. Regardless of the type of business you have, it's really important to research what keywords your potential clients are typing into the search boxes when looking for your services. Often, we think we know what people are looking for but performing keyword research will tell us exactly what words and phrases people are using.
Most importantly, we first need to understand our target audience. The keywords and phrases people use to search for our services are going to depend on who our audience is. For instance, if you work with injuries, your target will type in queries about those injuries and how massage might help with the healing process. If you work in a spa setting, your audience will be searching for terms about "relaxing", "skin health", and so on.
When I'm working on a Website Health Check Up package for my clients, keyword research is the first thing I start with. This way I can help my client optimize their site to be a better match for the needs of their clients. There are a couple tools I use to find the words and phrases that potential clients are using.
Before you get started, set up a spreadsheet to help keep track of the various keywords and phrases.
There isn't one keyword tool that can tell you everything. I like to used a combination of tools to help me get a clear picture of what people are searching for. Keyword tools can also tell you if a keyword or key phrase has a lot of competition or not.
A word that is considered highly competitive means that you will likely have a more difficult time coming up on the 1st or even 2nd page of a search.
How can this info be used? You can see what pages on a Google search you are already appearing for certain keywords and phrases. For example, if you are coming up on page 3 or 4 for "massage pain relief", this is a phrase that, with a little extra work, you could easily move to page 1 because you are already almost there!
Note: I wouldn't trust this for up to date relevant information. There is a lag time so the search terms you see won't be in real time. But you can still get an idea for what people are searching when your site appears.
Why is Spyfu helpful? Because you can see what your competitors are using, which will give you ideas of the types of words and phrases you can use for your own business.
You may notice that I left off the Google Adwords Keyword Planner. The reason is because that tool is focused more on keywords that people click on for ads. If you are looking for keywords and phrases to use for your website, I don't recommend that tool because it wasn't built for organic keywords, it's built for paid advertising only. For more keyword tools check out this article on keyword planner alternatives.
Once you have a list of keywords to use for your business website, it's time to put them to work! A really common mistake I see on my client's websites is that they sprinkle their keywords everywhere on all their pages. The trick here is that you want to focus on one keyword or phrase and then create a page that uses synonyms of that word or phrase.
For example, if you want to have a page about how massage can help back pain- don't use the word "massage" everywhere. Look for synonyms of back pain, such as: "back injury", "low back pain symptoms", "back pain treatment" and so on.
Hopefully this article helps you out a bit to improve your own keyword research! If you have any questions, feel free to join us and ask over at the Marketing Your Massage Business Facebook group!