Keyword Research For Your Massage Business Website

In this article, I'm going to explain how to do keyword research for your massage business website. Regardless of the type of business you have, it's really important to research what your potential clients are typing into the search boxes when looking for your services. Often, we think we know what people are looking for but performing keyword research will tell us exactly what words and phrases people are using.

Most importantly, we first need to understand our target audience. The keywords and phrases people use to search for our services are going to depend on who our audience is. For instance, if you work with injuries, your target will type in queries about those injuries. If you work in a spa setting, your audience will be searching for terms about "relaxing", "skin health", and so on.

When I'm working on a Website Health Check Up package for my clients, keyword research is the first thing I start with. This way I can help my client optimize their site to be a better match for the needs of their clients. There are a couple tools I use to find the words and phrases that potential clients are using.

Before you get started, set up a spreadsheet to help keep track of the various keywords and phrases.

 

Why Are Keywords Important?

  • Keywords are the words and/or phrases people type into search boxes when looking for your services.
  • Keywords tell search engine bots what your website is about.
    • "Search bots" is the term used for the computer algorithms search engines create to help people find what they are looking for.
  • When the keywords on your site match a search query, search bots know that your site may be a good match.
 

Keyword Tools You Can Use

There isn't one keyword tool that can tell you everything. I like to used a combination of tools to help me get a clear picture of what people are searching for. Keyword tools can also tell you if a keyword or key phrase has a lot of competition or not.

A word that is considered highly competitive means that you will likely have a more difficult time coming up on the 1st or even 2nd page of a search.

  • Google Search Console

    • Free to use with a gmail account- gmail is also free.
    • Takes a few minutes to set up and attach to your website. Google webmasters put out an easy to follow Youtube video on how to use your Google Search Console.
      • Here's what it will look like once set up:
what google console looks like

How can this info be used? You can see what pages on a Google search you are already appearing for certain keywords and phrases. For example, if you are coming up on page 3 or 4 for "massage pain relief", this is a phrase that, with a little extra work, you could easily move to page 1 because you are already almost there!

  • Moz Keyword Tool

    • Isn't free but you can sign up for a free 30 day trial. They do require a credit card # but it is really easy to cancel before the 30 days is over. Go to Moz.com to get started.

    • Moz will tell you how competitive the word and/or phrase is.
      • Tip: make sure to type "your city" name as part of each word or phrase. Otherwise you will be shown keywords on a national and not local level.
        • Examples: "San Diego massage", "San Diego massage back pain", and so on.
    • Will also show you your competitors who are coming up on the 1st page of Google for each word or phrase.
    • Their Keyword Tool will show you variations of each keyword you type in and also how many searches per month are made using that keyword or phrase.
  • Spyfu Competitor Keyword Search

    • Tells you the keywords that your competitors are ranking for, get started at SpyFu.com
      • Great tool for getting ideas for additional keywords.
      • Also tells you what keywords your site is ranking for and your positioning for each key word or phrase.
    • Downside- not free and doesn't have a free trial period.

Why is Spyfu helpful? Because you can see what your competitors are using, which will give you ideas of the types of words and phrases you can use for your own business.

  • Google Search Box

    • Will show you what people are searching for locally.
    • Start typing a phrase and the most popular searches will pop up in a drop down menu.
    • Great tool for searching synonyms of a key word or phrase.
    • Limited words and phrases but is still helpful.
using google search box to learn key words

You may notice that I left off the Google Adwords Keyword Planner. The reason is because that tool is focused more on keywords that people click on for ads. If you are looking for keywords and phrases to use for your website, I don't recommend that tool. John Jantsch, of Duct Tape Marketing, explains why he doesn't use the Adwords Keyword tool and gives additional alternatives for keyword planning.

 

Putting Keywords To Work On Your Website

Once you have a list of keywords to use for your business website, it's time to put them to work! A really common mistake I see on my client's websites is that they sprinkle their keywords everywhere on all their pages. The trick here is that you want to focus on one keyword or phrase and then create a page that uses synonyms of that word or phrase.

For example, if you want to have a page about how massage can help back pain- don't use the word "massage" everywhere. Look for synonyms of back pain, such as: "back injury", "low back pain symptoms", "back pain treatment" and so on.

Other tips:

  • For your home page, use keywords and phrases that describe what your business is about as a whole.
  • Use matching keywords and phrases in your page titles and header tags
    • These don't necessarily help your page optimization as they help tell the user and search bots what your page is about. Optimization consists of more than using the right keywords.
  • Do not stuff keywords everywhere! They should be used in a way that makes sense to the reader.
    • When you write content for your website, read it aloud to make sure the sentences have a natural flow to them.
    • Search algorithms are using artificial intelligence or A.I.
      • A.I. has the capability to read very similar as a human does.

Hopefully this article helps you out a bit to improve your own keyword research!