FAQ's about Rajam Roose, owner of Grow Your Massage Business
I've been a full time massage therapist for 16 years. I owned a massage business in Huntsville, Alabama for almost 3 years before moving to San Diego. And then, had a massage business in San Diego for 7.5 years before closing it in November 2015. Both businesses did really well in that I was booked out within a year and remained busy until closing each place.
My success came from an understanding of how to build client relationships, referral networks, social media marketing, and using my website as a marketing tool. I have also always loved marketing and enjoyed scouring business news for ideas to apply to my own business.
I've also a lot of experience working as an Independent Contractor and renter from locations such as a hair salon, wellness center, and even from the back of a bookstore! These experiences have given me a deeper understanding of the types of situations that many massage therapists are working with and how to adjust marketing strategies accordingly.
I've experience in multiple kinds of businesses and find that most of the marketing concepts are the same with small variations. Since I've the longest experience in the massage profession, I market my services a great deal to bodyworkers and massage therapists, but will work with any small business owner.
I’ve provided search engine optimization services for other types of businesses, such as a liquor store, multi-practice dentists office, and a physical therapy office.
Entrepreneurial experiences include:
The Massage Marketing Academy was created as a response to all the consulting clients I was working with who needed more "how to" video tutorials.
As a continuing education provider, I found that many massage business owners are unable to travel. So, I created a platform where they can find what they need to help them grow their business.
The Academy contains step by step video tutorials on how to create a Facebook ad, guides for marketing a massage business, home study courses approved by the National Certification Board of Therapeutic Massage & Bodywork, and a private community forum for members to support each other.
There is also a scheduling calendar for members to schedule weekly office hours phone calls, to get help with social marketing, and get their website reviewed.
New content is added every month. Because I also manage the San Diego Pain Summit, I only allow so many members in the Academy at a time, so I can give the best help and guidance to members.
The Massage Marketing Academy currently has the following products:
+ Website Design & SEO On A Budget home study course (comes with 2 NCBTMB home study CE's)
+ What Is A USP and Why Should I Care course (comes with 3.5 NCBTMB home study CE's)
+ How To Social Media Marketing (4 Lessons to help you learn how to use social marketing and activities to help plan out a month's worth of posts)
+ Your Guide To Networking Events - in depth guide to help you learn what to bring to networking events, how to interact with other members at events, and how to follow up after the event is over.
+ All About Facebook Ads - from adding the pixel to your website, a step by step guide that takes you through the ad creation process. Includes helpful tips and tricks and a lesson on how to write good ad copy.
+ Website Review - free for member's get a Website Review (value $150) once every 6 months.
+ Creative Ways To Get Referrals - a handy guide filled with tips and ideas to get referrals from your clients and other businesses.
+ Special Guest Interviews - recordings from interviews I've done with various experts on topics that can help your business.
+ Actionable Ideas for Quick Wins - A growing listing of things you can do right now to improve your web presence.
+ Massage Marketing Academy Community - a private community where you can discuss lessons, courses, get feedback, or share your business/marketing goals.
+ Google My Business - Step by step guide to help you set up your Google My Business page, includes tips to optimize photos and learn how to track visitor analytics in you Google Analytics account.
+ Office Hours Call - members can schedule one 30 min face to face video call each week where we can discuss any business/marketing problems or goal-setting. We can also screen share, if needed to troubleshoot any online problems.
+ More content added each month!
Yes, as long as you remain a member, you can have unlimited access to all products (courses and lessons) that will be found in your Library when you log in.
You can access your library from any device, in any location, as long as you have WiFi.
Cancelling is easy! Just log into your account and cancel your membership from there. Once you cancel, you will not be able to access any of the courses or the community. But you can always come back when you're ready!
Yes, you do not need to be a member of the Massage Marketing Academy to take advantage of some of the services I offer.
There are home study continuing education courses approved by the National Certification Board of Therapeutic Massage & Bodywork that can help you with your website and how to find your specific niche.
There are two options to help you optimize your website. You can opt for the in-depth website audit, the Website Health Check Up package or a smaller package, the Website Review. Both of these packages will help troubleshoot any problems you may have. If your business is on the third or fourth page of Google, I highly recommend either of these services.
Many business owners think they are higher in search engines than they really are, because search engines will place a business higher up if you have visited the website or location with your device/s.
To get an idea of your business really is on the 1st page of Google, go to: https://moz.com/explorer and type in "massage therapy (your city)" and it will show you the top 10 results.
Or, if you have Google Search Console, you can look there to see where your business really stands.
I also offer one hour phone consultations.
If you do the work and are an active participant in the process, then you are likely to be successful at what you are trying to accomplish. I can guide you along the path to help you meet your goals, but it will take a bit of work on your part.
The main reason I started Grow Your Massage Business is that there are a lot of things that a massage practitioner can do on their own- that doesn't cost a lot of money- to grow their business. It's my goal to give the business owner the ability to manage their own business and marketing.
When I had my business in Alabama, the internet wasn’t as widespread and building an online presence wasn’t really needed to be successful. By the time I opened a business in San Diego, having an online presence was important to stand out from the highly competitive market I was in.
It was frustrating because, at that time, there weren’t any resources for massage therapists on how to do online (or digital) marketing. I was fortunate to connect with an expert and learn and then tweak what I was learning to fit the massage business model.
This is what I want to share with other massage business owners. Most digital marketing services are out of the price range for massage therapists. I keep my prices fair because I show you how you can do the work for yourself.
Later, when you are making a lot of money, you can outsource the things that you don't want to do!