Continuing Education for Massage Therapists

Massage Therapy Home Study Courses

These home study courses have been approved for massage therapy continuing education credits via the National Certification Board Therapeutic Massage and Bodywork. If you are ready to order, just click on the corresponding image to go to the checkout page. Or click on the title to open up the menu to learn more. 

Courses for Massage Therapists

Website Design and SEO On A Budget

At the end of this course, you will have the confidence to put together a website for your massage business. And you will have a basic understanding of how to optimize (SEO) your site to appear in local searches. 

 

Do You have a Website for Your Massage Business?

This course is for massage therapists who are looking to update their current website or who do not have a website. 

In this course, you will learn the basic terminology such as, what is a URL, domain name, and search engine optimization. Learn how to choose the right kind of URL for your massage business website. 

We will go over the different choices you have and the pros and cons and important things to keep in mind whether you are going to hire a designer, building a WordPress website, and using a drag and drop site. 

You will learn best practices for using color and fonts on a website. Included is a tutorial on how to use on of my favorite tools, the Adobe Color Wheel, and tools to help you easily match colors to images and/or a logo. 

Copywriting is an important part of a business website and you will learn tips for effective copywriting. Websites also depend on structure so that users don't get frustrated clicking around the site. 

Then we will review a group of different websites to review what has been learned throughout the course. 

Finally, I will go over what search engine optimization (SEO) is and general tips to help your page appear in local searches. 

 

Continuing Education About Websites

Website Design and SEO On A Budget will give you a solid foundation to get started on putting your website together or updating an existing site.  

Objectives for this course:

  • Explain why a website is important for business.
  • Identify the various options for starting a website and review the pros/cons of each.
  • Distinguish the elements and best practices for creating a website that promotes a positive user experience.
  • Examine methods of determining how to create a website that speaks to your target audience.
  • Formulate a simple search engine optimization plan to help your website come up in searches from your target audience.

Learn Your Unique Selling Point

After taking this course, you will know your business' niche, target audience, understand your competitive edge, and have a refined unique selling point (USP) for your business.

This course is for massage business owners who understand that it's important to have a unique selling point (USP) for their business but aren't sure how to create one.

When you understand your niche and how to address your target audience your marketing efforts will be more effective at bringing in the clients who you want to work on.

A unique selling point (USP) can be easily discovered once you understand your competitive edge. Your USP is also known as the "elevator pitch". Just a couple sentences long, can convey to your audience exactly what you do and what makes you different from the other massage businesses in your area. 

This course contains work that will require several hours to complete, but can be worked on over a period of time.

After completing this course, you will be able to:

  • Explain why a unique selling position is necessary for a successful business.
  • Utilize methods to determine competitive edge, Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, and create a client avatar.
  • Design a unique selling position for a massage business.
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