What Is A USP? And Why Should I Care?

Purchase for only $27

Massage Continuing Education

This course has been submitted for massage continuing education credits from the National Certification Board of Therapeutic Massage and Bodywork.

This course is for massage business owners who understand that it's important to have a unique selling point (USP) for their business but aren't sure how to create one.

When you understand your niche and how to address your target audience your marketing efforts will be more effective at bringing in the clients who you want to work on.

A unique selling point (USP) can be easily discovered once you understand your competitive edge. Your USP is also known as the "elevator pitch". Just a couple sentences long, can convey to your audience exactly what you do and what makes you different from the other massage businesses in your area. 

This course contains work that will require several hours to complete, but can be worked on over a period of time.

You will learn the following:

  1. Use a S.W.O.T. analysis to determine your business niche. 
  2. How to write ad copy that speaks directly to your target audience.
  3. How to perform a competitive analysis.
  4. Create a unique selling point (USP) from the prior activities and lessons that is individualized to your massage business. 
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