Consulting Services To Help You Grow A Successful Massage Business

A Successful Massage Practice takes hard work

Creating a successful massage practice takes hard work. Massage schools either rarely offer business courses or prepare students for the rigors of managing a business. When they do, the only business education you get is instruction on how to write a business plan. Maybe you were given some ideas to market your business.

Changes In Advertisting

Technological advances have made dramatic changes in how we advertise. Mobile devices and social media have revolutionized how people search for services and products. And social media has changed the way we build relationships with our clients.

Marketing A Business

Marketing a business in today's world requires internet savvy, it's imperative to understand how to leverage the internet for advertising purposes. It's time to learn how to use the internet to keep a full appointment book.

Rajam Roose, owner Grow Your Massage Business

Building A Massage Practice

teaching a business workshop
 
 

I've been in your shoes. I've owned a massage business back in the day when all you needed to get clients was a press release and an ad in the phone book. Word of mouth marketing seemed easier back then.

Or what about living in a metropolitan city and trying to build a practice with no clients? Even tougher because your office is surrounded by massage chains. Yes, I've been there too.

I've experienced firsthand how advertising has changed. Massage graduates are not prepared for understanding how to advertise a business. Many experience business owners get stuck in doing something that has worked in the past but isn't working now.

It's my mission to help you change and update your advertising mindset so you can have a successful massage business.

What Is Internet Marketing?

 

Websites & Local Optimization

If you don't have a website that is locally optimized, your business is invisible. A pretty website means nothing if it's not organized well or optimized to be found by potential clients.

The role of a website is changing, it's important to have a clear goal of what you want it to do.

In order to leverage your website as a powerful marketing tool, it's important to shift your perspective of what a website can do and how it can bring in new business.

 

Social Media

Social media has come a long way from just being a place where people post pictures of their cats and food.

Social can be used to build relationships with potential clients and other businesses.

The problem here is that most massage therapists use social media as a bullhorn. This doesn't work and we end up wasting a lot of time.

Before jumping on the social bandwagon we need to know which platform our audience is located. Then we can create our strategy.

 

Email/Newsletters

The idea that "email is dead" is one of the biggest and most pervasive myths that is repeated by those who haven't had success.

Research shows us that 46% of Americans check their email and social media first thing in the morning- before getting out of bed!

Once your business has made it into someones email box, every time they visit, they will see your name.

The trick is using email in a way that builds rapport with your clients.

 

Every Massage Business Is Unique

Massage businesses are unique in that they will have different target markets and are found in a variety of locales. I'm interested in your specific goals and helping provide what you need to be successful.

Consulting sessions take place over the phone and our calls are recorded so you can review them at a later time. Email support is also available because I want to see you succeed!

For more technical "how to", I create and share video instructional guides. This is especially useful if you are doing your own optimization work and want visual instruction.

If you need optimization help but use a web designer, I do not need to get into the back end of your site for an audit. I use a variety of tools that help me find where you can make changes for better optimization. These are sent out in a packet which you can hand to your developer/designer to make the suggested changes.

 
 
Rajam Roose, business consultant

Get Help Marketing Your Massage Business

 

Marketing A Massage Business

It can be really tough to see where our business needs help and we need an outside perspective. Whether you are an experienced business owner or just starting out, I can help you retain clients, recognize advertising & marketing opportunities, learn to network, and create a marketing strategy that fits your business goals.

Massage business blog posts that you may find helpful....

Consulting Services For Your Massage Business

1 Hr Consulting Phone Call - $75

  • Make technology work for your business
  • Learn if there is a market for your services
  • Create a pricing and fee structure
  • Create goals
  • Recognize creative opportunities for your business
  • Understand your target audience
  • Understand your competition
  • Develop and implement good customer service skills and habits
  • Retain clients
  • Build relationships with other businesses
  • Learn to track your strategy
  • Learn to use social media marketing specifically for your massage practice
  • Resolve difficulty deciding the best options for your business
  • Start an additional income stream and merge with your current practice
  • Improve self management skills

Help My Website

Do you have a website that isn't bringing you new clients? Learn how you can optimize your site. Don't have a website yet? I can help you put one together that is easy and inexpensive. If you can't afford extra optimization or consulting help at this time, check out some articles to help you design and optimize an effective website.

Website Health Check Up

$500

  • Find out why your website isn't bringing you new clients every week
  • On-site & off-site search optimization review
  • Content review for user experience (UX)
  • Recommendations to your site to reflect your current client's needs
  • Keyword research
  • Research competitors websites to find where you can take advantage of "low hanging fruit"
  • You will receive a packet (usually around 13-20 pages long) with suggested changes
  • Includes a 30 minute phone call
  • Does not matter what hosting platform your site is on.
 

Design My Business Website

$1600

  • We will look at the type of clientele you want to attract, your niche market
  • Includes onsite and offsite optimization (keyword research, local search, etc.)
  • Will create 5 pages: Home/Welcome, Services, About, Schedule, & Blog
  • You will have to purchase the domain name and the hosting, but I will attach them together for you.
  • All sites are automatically optimized for mobile, tablet, and iPad devices
  • Includes tutorials (video) to show you how to make basic changes if needed in the future, such as prices, services, etc.
  • Includes a 30 minute phone call

Additional info about this package


How To Social

Trying to figure out social media can be a real headache! I can help you learn how to use social media for building relationships and advertising. Whether you are looking for help using Facebook ads or wondering which social platform is best for your massage business.

I've been using Facebook ads for ten years now. The most important consideration is to learn what platform your target is active- they aren't on all the channels.  Here are some blog posts to help you use social to market your business....

Consulting Services for Social Media Marketing

Facebook Ads Help

Here's what we can do:

  • Walk though creating an ad that works for your massage business
  • Choose the right objective
  • Setting up the appropriate demographic
  • How to create images for your ad
  • Learn how to A/B split test to determine which ones work the best
  • Learn the skills needed so you can confidently create more ads in the future
  • Includes a 30 min. phone call

Social Media Marketing Basics

  • Learn how to determine which social platform is being used by your target audience
  • Set up accounts and make sure all information needed is added on to the page
  • Learn tools to help manage multiple accounts
  • Specialized to your specific business goals
  • Help you learn how to monitor and track what is getting the most response
  • Includes a 30 minute phone call

Continuing Education

Currently in the process of creating home study CE programs to teach massage business marketing.

Check back for details!